Are you ready to supercharge your business with Google Ads? Join this workshop designed for newcomers to Google Ads or those looking to refresh their knowledge. Whether you’re a small business owner looking to expand your online presence or a marketer aiming to drive targeted traffic to your website, this workshop is your ticket to mastering Google Ads!
Workshop facilitated by Kirri Romero from The Online Fix. Participants will receive access to additional resources including an actionable worksheet and cheat sheet.
Cost: $20.
Bookings required. To register visit the EventBrite website. As this is a hybrid event, please indicate when registering whether you will be attending ‘in person’ (at iHarvest Coworking, 301 Hampshire Road, Sunshine) or via Zoom. Light refreshments will be provided for in-person attendees.
What you’ll learn
In this workshop, we’ll guide you through every step of the Google Ads journey, ensuring you have the knowledge and skills to set up your ads for maximum impact. From campaign creation to performance tracking, here’s what you can expect to learn:
Profitability insights: Understand how conversions are the key metric that indicates whether your ads are delivering a positive return on investment.
Common pitfalls and solutions: Uncover the key reasons why Google Ads campaigns may underperform and learn how to avoid common pitfalls. From targeting issues to ad copy mistakes, we’ll share best practices to help you sidestep potential roadblocks and stay on track for success.
Campaign setup demystified: Walk through to set up a Google Ads campaign from scratch. We’ll walk you through the process, ensuring you understand how to choose the right campaign type, target audience, and budget to achieve your goals.
Ad format mastery: Explore the different ad formats available on Google Ads and learn how to choose the right format for your goals, including text ads, display ads, and video ads.
Hiring considerations: Gain insights into what to look for when hiring a Google Ads specialist or agency. We’ll provide guidance on assessing expertise and selecting the right partner to support your advertising efforts.
Measuring success: Finally, learn how to effectively measure your Google Ads campaigns’ success. We’ll look at the Google Ads dashboard so you can understand what to review and monitor to ensure your ads succeed.
Brimbank City Council respectfully acknowledges and recognises Wurundjeri and Bunurong Peoples as the Traditional Custodian of this land and pays respect to their Elders, past , present and future.
Brimbank City Council respectfully acknowledges and recognises Wurundjeri and Bunurong Peoples as the Traditional Custodian of this land and pays respect to their Elders, past , present and future.
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